Indexed whole life insurance is a permanent life insurance policy that offers lifelong coverage and builds cash value tied to a market index, such as the S&P 500. While the cash value growth is influenced by the index's performance, your money is not directly invested in the stock market. This type of policy includes two main components:
Indexed Whole Life Insurance
Indexed whole life insurance offers lifelong coverage and growth potential based on a market index, but it usually costs more than other policies.
Find out if you're overpaying for life insurance below.

Updated: June 9, 2025
Advertising & Editorial Disclosure
Key Takeaways
The cash value of an indexed whole life policy grows over time and won’t lose money when the market drops, but gains are capped during strong years.
Premiums for indexed whole life are much higher than term life, so it’s only worth it if you plan to keep the policy long-term and use the cash value.
Indexed whole life works best for people who want stable lifetime coverage and have already used other tax-advantaged ways to grow wealth.
Compare Life Insurance Rates
Ensure you're getting the best rate for your life insurance. Compare quotes from the top insurance companies.
What Is Indexed Whole Life Insurance?
Lifelong Coverage
Like traditional whole life insurance, it guarantees a death benefit for your entire life, as long as premiums are paid.
Cash Value Growth
The policy’s cash value can increase based on the performance of a chosen index. Returns are typically subject to caps and floors, which limit both gains and losses.
Because of this structure, indexed whole life insurance combines the stability of guaranteed coverage with the potential for market-linked growth, making it an option for those seeking both protection and long-term asset accumulation.
Indexed Whole Life: Pros and Cons
Indexed whole life insurance combines stable lifelong coverage with the potential for market-linked growth, but it comes with trade-offs in cost and flexibility. Here’s what to weigh before committing to a policy.
Pros of Indexed Whole Life Insurance
- Market-Linked Growth With Downside Protection: Cash value grows based on a market index, but won't lose value during downturns due to built-in floors.
- Guaranteed Lifelong Coverage: As long as premiums are paid, the death benefit is guaranteed, unlike some flexible policies.
- Fixed Premiums and Predictability: Payments remain level over time, making long-term planning easier.
- Tax-Deferred Growth: Cash value grows tax-deferred, and policy loans may offer tax-free access to funds.
Cons of Indexed Whole Life Insurance
- Limited Growth Potential: Index gains are typically subject to caps, reducing the upside compared to direct investments.
- Higher Costs Than Term Life: Premiums are significantly higher than for term life insurance, which may offer better value if you only need coverage for a specific period.
- Less Flexibility Than Universal Life: You can’t adjust premiums or death benefit amounts over time.
Is Indexed Whole Life Insurance a Good Investment?
Indexed whole life insurance can offer long-term financial benefits, but it's not a traditional investment. While it builds cash value tied to a market index, the policy is designed primarily to provide lifelong coverage, not maximize investment returns.
Cash value growth is limited by caps and floors, which means your returns may lag behind direct market investments. Policies can also come with higher premiums and fees compared to other types of life insurance. Before choosing indexed whole life, consider whether its features align with your financial goals. If you're primarily seeking investment growth, other tools (such as IRAs or brokerage accounts) may be more efficient.
Indexed Whole Life Insurance vs. Indexed Universal Life Insurance
Another policy often confused with indexed whole life is indexed universal life insurance. Both build cash value based on a market index, but they differ in how premiums, death benefits, and guarantees are handled. These differences can affect long-term performance and risk.
Policy Type | Description |
---|---|
Indexed whole life insurance | Provides guaranteed lifelong coverage, fixed premiums and cash value growth tied to a market index, usually subject to caps and floors. The death benefit and premium payments remain level for the life of the policy. |
Indexed universal life insurance | Offers flexible premiums, adjustable death benefits and more control over how your cash value accumulates, but also carries more risk and complexity. The cost of insurance can increase over time, and poor market performance can reduce policy performance if not managed carefully. |
In general, indexed whole life is better suited for those who want stability and predictability, while indexed universal life may appeal to people seeking flexibility and potential for greater growth and who are comfortable managing more variables.
Indexed Whole Life Policy: Who Should Buy It?
Indexed whole life insurance isn’t a one-size-fits-all product. It may appeal to people seeking long-term security and modest, market-linked growth, but it’s not ideal for those focused on affordability or high-return investing. Here's how to decide if it fits your goals.
Who It May Work For:
- Long-Term Planners: If you want permanent coverage with predictable premiums and a built-in cash value component, indexed whole life offers stability over time.
- Risk-Averse Savers: You’re interested in market exposure but want protection from losses. Indexed whole life offers floors and guaranteed minimums that limit downside.
- High-Income Earners: If you’ve already maxed out other tax-advantaged accounts, this policy can serve as an additional tool for tax-deferred growth and estate planning.
Who It May Not Work For:
- Budget-Conscious Buyers: If you need affordable coverage, the higher premiums of indexed whole life may be hard to justify. Term life insurance could offer better value.
- Short-Term Coverage Seekers: If your goal is coverage for a limited time, like until your kids are financially independent, lifelong insurance may be unnecessary.
- Aggressive Investors: If you’re focused on maximizing returns and comfortable with market risk, the growth caps in indexed whole life may feel too limiting.
How Indexed Whole Life Insurance Works
Indexed whole life insurance combines permanent life coverage with a cash value component that grows based on a market index, like the S&P 500. While you’re not directly investing in the market, your policy’s cash value can increase when the index performs well and is protected when it doesn’t. Here’s how the key features work:
- 1
Premium Allocation
A portion of each premium funds the cash value account, which grows separately from the guaranteed death benefit.
- 2
Index-Linked Growth
Cash value growth is tied to a market index’s performance. Strong index returns can lead to higher cash value accumulation.
- 3
Guaranteed Minimum Interest Rate
Even if the index performs poorly, your cash value won't decline. A built-in floor protects it from losses.
- 4
Growth Cap
Most policies include a cap on how much interest you can earn, limiting gains even if the index performs exceptionally well.
How Indexed Whole Life Insurance Is Taxed
In most cases, the death benefit from an indexed whole life insurance policy is not considered taxable income. This means your beneficiaries typically won’t owe income tax on the payout they receive after your death. However, the cash value portion of your policy may have different tax implications:
- Withdrawals: If you withdraw more than you've paid into the policy (your “basis”), the excess may be subject to income tax. For example, if you paid $50,000 in premiums and withdraw $60,000, the $10,000 difference could be taxable.
- Policy Loans: Loans taken against your cash value are not taxed as income, as long as the policy stays active. But if the policy lapses or is surrendered with an outstanding loan, that amount could be taxed.
While the cash value grows over time, you don’t pay taxes on the growth each year. Taxes only apply when you withdraw funds above your basis.
Indexed Whole Life Insurance Policy: Factors That Affect Cost
The cost of indexed whole life insurance may vary widely depending on several factors. Although each insurance company may have a different way of evaluating insurance risks and calculating premiums, there are some common factors for determining life insurance coverage rates.
Age
The age at which you buy your indexed whole life insurance policy can impact the premium. Typically, the younger you are, the lower the premium.
Death Benefit Amount
The amount of coverage you want also affects the premium. Higher death benefits result in higher premiums.
Health and Medical History
Insurers will consider your overall health and medical history. Chronic illnesses or poor health can lead to higher premiums.
Lifestyle Risks
Lifestyle choices, including smoking or engaging in high-risk activities, can increase your premiums.
Payment Timeline
The timeline over which you agree to pay your premiums can also affect the cost. For example, a policy you pay off in 20 years will likely have higher annual premiums than one paid up over 30 years.
Compare Life Insurance Rates
Ensure you're getting the best rate for your life insurance. Compare quotes from the top insurance companies.
Indexed Whole Life Insurance Policies: Bottom Line
On this page, we explained how indexed whole life insurance combines guaranteed lifetime coverage with the potential for market-linked cash value growth. This structure can appeal to long-term planners who want stability with modest growth.
But it also comes with higher premiums, limited upside and less flexibility than other policy types. Before committing, make sure the trade-offs align with your long-term financial goals and risk tolerance.
Whole Life Insurance as an Investment: FAQ
We answered some common questions about indexed whole life insurance to help you better understand this policy option.
What is equity index whole life insurance?
Equity index whole life insurance, also known as indexed whole life insurance, combines lifelong coverage with the potential for cash value growth linked to a market index. Unlike direct investments, the cash value increases based on a formula reflecting the performance of indices like the S&P 500, with safety features like caps on growth and a guaranteed minimum return.
What is the main difference between indexed whole life insurance and traditional whole life insurance?
Indexed whole life insurance differs from traditional whole life insurance in how the cash value grows. In indexed whole life insurance, the cash value growth is tied to a market index, whereas traditional whole life insurance offers a guaranteed rate of return.
What are the pros and cons of indexed whole life insurance?
Indexed whole life insurance blends insurance coverage with investment potential. Advantages include the opportunity for cash value growth linked to market indices and protection against market downturns. Drawbacks involve higher premiums and capped growth. Understanding the pros and cons of indexed whole life insurance can help determine whether this is a suitable investment life insurance for you.
Can the cash value of an indexed whole life insurance policy decrease?
No, the cash value of an indexed whole life insurance policy won't decrease even if the index performs poorly, thanks to a guaranteed minimum interest rate.
Are the premiums for indexed whole life insurance fixed?
Yes, similar to traditional whole life insurance, indexed whole life insurance typically has fixed premiums that don't increase over time.
Can you access the cash value of your indexed whole life insurance policy?
Yes, you can access the cash value of your indexed whole life insurance policy through loans or withdrawals, but this may reduce the death benefit.
Is indexed whole life insurance a good choice for everyone?
No, indexed whole life insurance is not a one-size-fits-all solution. Indexed whole life is best suited for individuals seeking lifelong coverage with the potential for cash value growth and who can afford the higher premiums.
What is the difference between indexed whole life vs. indexed universal life insurance?
While both offer investment-linked growth potential, indexed whole life insurance and indexed universal life insurance differ in structure and flexibility. Indexed whole life offers fixed premiums and a guaranteed death benefit, focusing on stability. Indexed universal life provides more flexibility in premiums and death benefits, appealing to those with varying financial capabilities and goals.
What is the difference between indexed universal life vs. whole life insurance?
The critical difference between indexed universal life insurance vs. whole life insurance lies in flexibility and cost. Indexed universal life allows adjustable premiums and death benefits, targeting more dynamic financial planning. In contrast, whole life insurance provides stable, predictable premiums and a guaranteed death benefit, making it suitable for those seeking certainty in their insurance policy.
Indexed Whole Life Insurance Providers: Our Ratings Methodology
Why You Can Trust MoneyGeek We analyzed over 1,400 quotes and reviewed dozens of insurers using a consistent scoring system. Each company was evaluated based on pricing, customer satisfaction, financial strength, product variety and ease of purchase.
Data Recency
Coverage costs and company information were last updated in 2025.
How We Rated Life Insurance Companies
We created a scoring model using five core categories, each worth up to five points, to generate a final MoneyGeek score out of 100. We focused on companies with national availability and accessible online tools.
Standard Category Weights for Best Overall Life Insurance:
- Affordability: 30%
- Financial Stability: 25%
- Buying Process: 20%
- Customer Satisfaction: 15%
- Product Diversity: 10%
What Our Scores Include
Our scores reflect:
- Real-time quote data from online tools
- Financial strength ratings from AM Best and company longevity
- Customer complaint data from the NAIC (2020–2022)
- Buying experience, including online support and policy management tools
- Product availability, including term, whole, universal and no-exam options
Sample Customer Profile Used for Quotes
We collected quotes using the following default profile:
- 40-year-old male
- Nonsmoker
- 5'11", 175 pounds
- Excellent health
We also adjusted variables such as age, gender, health status, tobacco use and coverage amount to reflect a range of consumer needs.
How We Handled the Data
We identified trends across the full quote set and used those insights to inform broader comparisons. While individual results may vary, our process provides a reliable snapshot of how policies perform across the market.
Investing In Whole Life Insurance: Related Articles
About Melissa Wylie

Melissa Wylie is the Content and SEO Manager at MoneyGeek, with nearly a decade of editorial experience and six years of work in financial content focused on small businesses. She previously held SEO positions at Bankrate and LendingTree, with bylines on ValuePenguin and MagnifyMoney.
Wylie has a journalism degree from the University of North Texas. Her strong foundation in journalism helps her craft content that simplifies complex financial topics to help everyone feel confident when making decisions with their money.