Average Home Insurance Cost in Wisconsin


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Jun 10, 2025

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Key Takeaways

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Depending on your financial history, home details and other personal information, home insurance costs in Wisconsin can range from $1,453 to $8,019.

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Wisconsin's home insurance premiums are the 41st most affordable in the country, at 51% below the national average.

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To find the best home insurance in Wisconsin, determine your coverage needs, research providers and costs, and gather multiple quotes.

How Much Is Home Insurance in Wisconsin?

Home insurance in Wisconsin costs about $107 monthly or $1,285 annually on average. Wisconsin is the 41st most affordable state.

Wisconsin Average$107$1,285-51%
National Average$220$2,6350%

*These rates represent a home built in 2000 out of frame with $250K Dwelling, $125K Personal Property, and $200K Liability coverage with a $1,000 deductible.

Average Home Insurance Cost by City

Depending on your city, various risk factors, including your property’s age, weather-related factors and home valuations, change drastically, affecting home insurance costs. For example, the average monthly home insurance cost in Green Bay is around $96; in Milwaukee, it’s much higher at $114.

Green Bay$96$1,151
Madison$100$1,196
Milwaukee$114$1,366

*These rates represent a home built in 2000 out of frame with $250K Dwelling, $125K Personal Property, and $200K Liability coverage with a $1,000 deductible.

Why Is Home Insurance so Expensive in Wisconsin?

Home insurance is expensive in Wisconsin mainly because of the increasing number of claims, the high risk of severe weather and natural disasters, rising material and labor costs and state insurance laws. Below, we explain each factor in detail:

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    Rising Claims

    When homeowners frequently file insurance claims, insurers may raise premiums to compensate for the increased risk and payout costs. This reflects the higher likelihood of future claims,

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    High Weather Risks

    Areas with elevated risks of natural disasters, such as hurricanes or wildfires, often experience higher home insurance rates due to the increased probability of costly damage and claims.

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    Rising Material and Labor Costs

    As the costs for building materials and labor rise, home repairs become more expensive. Insurance companies adjust premiums upward to cover these higher potential claim expenses.

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    State Insurance Laws

    State-specific insurance regulations can affect how insurers calculate risk and determine rates. Stringent laws may lead to increased costs for providers, which are passed on to homeowners as higher premiums.

What Affects Wisconsin Home Insurance Costs?

Like most home insurance companies, pricing is mainly influenced by several key factors:

  • Location
  • Coverage chosen
  • Home build details
  • Provider chosen
  • Credit
  • Claims history

We'll explore how each factor impacts rates specifically for Wisconsin.

How Much Does Location Affect Home Insurance Costs?

Location is the biggest factor affecting home insurance rates in Wisconsin, with rates varying by up to 12.81%. Weather risks, home value and population density in your area play a major role in determining costs.

LowestWisconsin Very Small Tier Aggregate$95$1,140
HighestMilwaukee$121$1,450

How Much Does Coverage Affect Home Insurance Costs?

Coverage choices are the second most influential factor in home insurance rates for Wisconsin residents, averaging from $695 to $4,620 per year. Higher coverage limits and lower deductibles increase premiums, while lower limits and higher deductibles reduce costs.

Lowest$100K Dwelling / $50K Personal Property / $100K Liability2000$58$695
Highest$1MM Dwelling / $500K Personal Property / $1MM Liability500$385$4,620

How Much Do Home Details Affect Home Insurance Costs?

Home details like age, construction materials and roof type are the third most influential factor in Wisconsin homeowners insurance rates, averaging from $63 to $108 per month. These factors affect replacement costs and the risk of damage or theft, leading to rate differences.

LowestNewSuperiorTile$63$751
HighestOldFrameShake-Treated$108$1,302

How Much Does the Provider You Choose Affect Home Insurance Costs?

Your choice of insurer is the fourth most influential factor in Wisconsin home insurance rates, with prices ranging from 17% below to 13% above the state average.

LowestChubb$89$1,067
HighestAmerican Family$121$1,451

How Much Does Credit Affect Home Insurance Costs?

A higher credit score makes you appear more reliable, which can lower your home insurance costs. Premiums vary by up to 64%, with annual average rates ranging from $1,017 to $3,028.

LowestExcellent$85$1,017
HighestPoor$252$3,028

How Much Does Claims History Affect Home Insurance Costs?

Filing more claims will increase your perceived risk for insurers, which can increase premiums. However, in Wisconsin, claims history has a more minor impact on cost than other factors. We found that rates can be affected by up to 12% or $188 annually.

LowestClaim free for 5+ years$107$1,286
Highest2 claims in past 5 years$141$1,696

Tips to Save on Wisconsin Home Insurance

With high home insurance costs in Wisconsin, finding ways to save on premiums is essential, whether buying a home or reducing expenses for your current one. Below are tips to help you secure the best and cheapest home insurance in Wisconsin tailored to your needs.

  1. 1

    Find How Much Coverage You Need Beforehand

    Determining how much home insurance you need before buying allows you to frame how you search for coverage and avoid being oversold by agents. In addition to standard coverage options, consider if you need add-ons to protect any additional items you own. Learn more about determining how much home insurance you need and explore different standard coverage options.

  2. 2

    Research Costs and Discounts Beforehand

    To determine if you’re getting a good deal, understand the average costs for you and your home. Also, ask agents about all available home insurance discounts, as some insurers apply certain reductions only if requested.

  3. 3

    Compare Multiple Providers Through Different Avenues

    Compare multiple insurers apples to apples to find the best coverage for your needs. Use various methods, including online comparison sites, brokers, provider websites and agents, as quotes vary significantly across these channels.

  4. 4

    Consider Bundling Policies

    Bundling policies can lead to significant savings. For example, combining home and auto insurance can save up to xx% on home insurance and $xx annually on both policies.

  5. 5

    Reduce Your Personal Risk Profile

    To get cheaper premiums on your home, consider making improvements like adding storm shutters or home security systems. Also, improving your credit score can decrease premiums drastically. For example, moving from a fair to a good credit score can save you 28% on average.

  6. 6

    See if You Are Eligible for State Programs

    Some states offer programs to help get affordable coverage if you're denied traditional home insurance coverage.

Wisconsin Home Insurance Calculator: Bottom Line

Home insurance costs vary with location and coverage. Find affordable rates by researching your needs and average costs, then use our estimate tool for the best deal.

Homeowners Calculator Insurance Wisconsin: FAQ

The cost of home insurance in Wisconsin depends on several factors. To help you estimate your expenses, MoneyGeek answers common questions about home insurance in the state.

How much does homeowners insurance cost in Wisconsin?

How do I know how much dwelling coverage to get?

What factors affect home insurance costs the most?

How We Determined Our Wisconsin Home Insurance Estimates

When determining the average cost of home insurance in Wisconsin, we used a base profile for a simple estimate consistent with the following:

  • $250,000 dwelling coverage
  • $125,000 personal property coverage
  • $200,000 liability coverage
  • Home Built Year: 2000
  • Construction type: Frame
  • Roof type: Composition
  • $1,000 deductible
  • No claims in the past 5+ years
  • Fire protection level of 3

However, rates will vary widely depending on factors such as coverage level, provider chosen, the age of the home, other features of the home, insured credit and claims history, among other factors. All other combinations presented in this article assume the home was built in 2000.

About Mark Fitzpatrick


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Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.


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